Unleash

What We Do

Game Plan

We are a young and dynamic sports marketing company based in Switzerland, staffed with football enthusiasts with the goal of connecting the best of the football world – fans, clubs & athletes and sponsors – to unleash the power of the 12th man, the Fans

FOOTBALL

We not only love football, our team also has more than 100 years of experience working with and within clubs.

CONNECTING THE DOTS

We strive to better connect the football fans to their club or athlete, and to being partners in creating a new experience for everyone involved in football

Scoring

Unleash 12 aims to bring tangible benefits to all parties involved in the football world.

THE FANS

The core idea of Unleash 12 is to give something back to the fans! The great network and partners of every club and athlete are used to bring amazing products and services to the fans, directly from their favourite club.

THE CLUBS & ATHLETES

Curated Fan Buying puts a completely new opportunity into the hands of a club or athlete, which they can use to provide a great service to their fans and partners alike.

THE PARTNERS

For the first time, the sponsors and partners of a club or athlete have the opportunity to offer their products and services directly to the fans – giving them the opportunity to benefit from exclusive offers!

We work together with leading athletes, clubs, organizations and their partners in the football world to leverage their network and digital reach in order to give something back to the fans – through a concept that we call Curated Fan Buying! Curated Fan Buying brings unique benefits to fans, clubs and athletes as well as to sponsors and business partners by offering them an entirely new value proposition.

The Power of the 12th man

Line-Up

We believe in a diverse range of personel to bring creative skills, thoughts, and ideas to the table.

Here is our line up!

Christian de Cassan

Christian de Cassan

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Javier Calvo

Javier Calvo

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William Harris

William Harris

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Daniel Feith

Daniel Feith

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Dirk Kugelstadt

Dirk Kugelstadt

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Luis Carulla

Luis Carulla

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Christian Dietsche

Christian Dietsche

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Leo Grünstein

Leo Grünstein

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Francisco de Juan

Francisco de Juan

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Natascha Admiraal

Natascha Admiraal

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Dies de Korte

Dies de Korte

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Sarah Jürgens

Sarah Jürgens

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Francisco Bernardes

Francisco Bernardes

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Ricardo Pasarín

Ricardo Pasarín

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Patrick Wosnitza

Patrick Wosnitza

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Thomas Spörri

Thomas Spörri

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Peter Whinyates

Peter Whinyates

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Jonathan Fearns

Jonathan Fearns

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 Jenny Zimmermann

Jenny Zimmermann

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Christian de Cassan

Christian de Cassan

Christian is part of the team responsible for driving operations and business analysis. He holds an M.A. in Economics from the University of Zurich, with a specific focus on empirical data analysis.

Javier Calvo

Javier Calvo

Javier is part of our Madrid team focusing on the interaction and relationship with one of our key accounts. Javier holds an MBA from Madrid andhas a wealth of experience in project management particularly in business expansion.

William Harris

William Harris

Dr. Will is responsible for everything that runs with electricity in our company. He’s a software engineer and product manager with 15+ years of international industry experience leading development teams, creating shipping products, and helping customers reach their goals. Will holds a doctorate in Computer Science from the University of Zurich.

Daniel Feith

Daniel Feith

Daniel drives the business in the various countries together with the managers on-site and as club/ player counterpart he makes sure our partnerson the club and athlete side are closely integrated in everything we do. He has spent the years before joining Unleash with one of the leading global management consulting firms with a strong focus on organizational development. Having played football and worked with professional football players as member of “Fussball mit Vision” Daniel knows the business from the players’ side of the football medal.

Dirk Kugelstadt

Dirk Kugelstadt

Dirk is running the Marketing department as our CMO. He has more than 15 years experience with eCommerce, Online Marketing and CRM and has worked for various brands in the last years.

Luis Carulla

Luis Carulla

With his extensive network in the football world, Luis is mainly responsible for business development at Unleash 12. He brings more than 25 years of experience in the sports marketing world to the team. Luis has worked as Head of TV sales and as Commercial & Marketing Director with such household names as T.E.A.M. Marketing and the IAAF.

Christian Dietsche

Christian Dietsche

Christian is the CEO of Unleash 12. He has worked for a leading international private equity firm and a global strategy consulting firm, advising several of the world’s preeminent media and internet companies. Christian holds an MBA from Columbia Business School.

Leo Grünstein

Leo Grünstein

Leo is a serial entrepreneur with multiple successful exits and has gained strong expertise and track-record in the e-commerce world and in developing and scaling young companies. Leo holds an MBA from Columbia Business School.

Francisco de Juan

Francisco de Juan

Francisco is part of our Madrid team focusing on the commercial side – aligning on great campaigns together with the partners of our key accounts. Francisco holds a diploma in technical electronics, and has more than 19 years of experience in national and international Sales and Marketing. Francisco is passionate about motorcycles and football.

Natascha Admiraal

Natascha Admiraal

Natascha is our football club manager in the Netherlands. She has a passion for the game and played at the highest amateur level on the field and indoor. She holds a Master’s degree in International Sports Management from the Johan Cruyff Institute and has worked as a sales and marketing manager in the event business ever since.

Dies de Korte

Dies de Korte

Dies is our sales manager for BeNeLux. He is an experienced marketing & sales manager who knows the business thanks to his more than 30 years of experience in the industry. He worked for one of the leading Dutch football teams as a Sales Manager and still acts as a KNVB referee.

Sarah Jürgens

Sarah Jürgens

Sarah is a member of our marketing practice focusing on campaign creation. She holds a Master’s degree in International Business and wrote her Master’s thesis about success factors of identity-based brand management in the field of football clubs.

Francisco Bernardes

Francisco Bernardes

Francisco is the man on the ground in Portugal. He is the club and partner counterpart in the local market and the person driving the business forward. He is a well-traveled person with multicultural professional experience who spent the years before coming on board starting his own local business — he thus knows a thing or two about the Portuguese market. He holds an MBA from HULT IBS, is passionate about sports, and loves a good challenge.

Ricardo Pasarín

Ricardo Pasarín

Ricardo is responsible for all the visuals in our campaigns and communications. He has worked in Switzerland, the UK, and Spain, for several marketing and advertising agencies covering a wide international market. Ricardo holds a B.A. in Graphic Design and Art Direction.

Patrick Wosnitza

Patrick Wosnitza

Thomas Spörri

Thomas Spörri

Thomas is as a Swiss attorney-at-law and is mainly responsible for legal issues at Unleash. He also acts as a club and player counterpart. Before joining Unleash, Thomas spent several years with a leading Swiss law firm, advising clients on all kinds of corporate and commercial matters.

Thomas holds degrees from the University of Geneva and the University of Zurich, and was admitted to the Geneva Bar in 2014. Having always been passionate about football, Thomas wrote his master’s thesis on sports law, and founded the Geneva Lawyer’s Football Championship.

Peter Whinyates

Peter Whinyates

Peter is our Head of Creative and responsible for the ideas.

Peter graduated from the School for Design in Basel and went on to work for TEAM Marketing, where he was responsible for the design for the UEFA Champions League and Europa League.
He then went on to found theliteroom.com, a platform for up & coming artists and an affordable art store – and is also a co-owner of a bar called Concierge in Basel.

Jonathan Fearns

Jonathan Fearns

Jonathan is responsible for brands across all markets for Unleash 12. He introduces our solutions to key advertisers in collaboration with the country teams and ensures that our campaigns match our advertisers’ targets. Jonathan worked in sales and leadership positions in various digital verticals from social to display and programmatic at globally leading companies. He holds a master of science in marketing and strategy.

 Jenny Zimmermann

Jenny Zimmermann

Jenny is a member of our operations practice concentrating on reporting and providing our partners with relevant insights. She just finished her studies with focus on Marketing in Vancouver and is highly passionate about sports

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